Trying to change individuals to our way of thinking, no matter the issue, is a difficult task at best. But when the issue is animal rights, animal cruelty, environmental destruction, diet, and the like, the challenge becomes many times tougher. There are many roads and paths to the final destination, that is, to allow every animal to live the life it was meant to live. How we handle the approach, how we deliver the message, how we understand human motive, can mean the difference between success and failure.